TCMA Advocacy Committee
October 31, 2014, 9:00 a.m.
Members of the task force present at the meeting included: Chair George Shackelford, TML Board Representative and City Manager, Tomball; Vice Chair Michael Ross, City Manager, West University Place; Randy Criswell, City Manager, Canyon; Bryan Grimes, City Manager, Ballinger; Opal Robertson, City Manager, Lancaster; Jim Jeffers, City Manager, Nacogdoches; Brian LaBorde, Assistant City Manager, Buda; Scott Wayman, City Manager, Live Oak; Leo Olivares, City Manager, Weslaco; Sylvia Carrillo, City Manager, Aransas Pass; Nora Coronado, Project Coordinator, Arlington; Brant Gary, Director of Public Works, Bellaire; Randall Heye, Economic Development Director, Sunnyvale; Rebecca Vice, Assistant to the City Manager, Allen; Paul Virgadamo, City Administrator, Conroe;
John Whitson, City Manager, Texarkana
TML Staff: Bennett Sandlin, Rachael Pitts, and Kim Pendergraft
Committee Chair George Shackelford called the meeting to order at 9:00 a.m. and thanked the committee members for participating.
Bennett Sandlin provided an update on tax rollback rates. Bennett will provide a copy of a recent request sent to the Government Finance Officers Association of Texas (GFOAT) Board and a link to a resource document of legislative talking points.
The Committee reviewed and discussed the 2014-2016 TCMA Strategic Objectives assigned to the Advocacy Committee.
- Enrich social media outreach efforts.
While Facebook and Twitter are appropriate avenues to provide what’s happening among TCMA members and association events, LinkedIn provides a professional presence with the potential to become a resource for those seeking more focused information about the profession, jobs, and resources. On a motion by Paul and a second by Sylvia, the Committee recommends that the Board approve the creation of a TCMA LinkedIn account.
- Clarify and market the differences and purposes of the Local, Texas and Life, Well Run campaigns.
- Local, Texas is Texas citizen focused. The campaign is designed to:
- Empower citizens to take action on behalf of their cities.
- Engage citizens to actively participate in their local government.
- Educate Texans about the value of local government.
- Life, Well Run is professional management focused. The campaign is designed to:
- Raise awareness of and appreciation for the value professional local government managers bring to building communities people are proud to call home.
- Inspire a new generation to become professional local government managers.
The Committee determined that marketing for both campaigns is dependent upon each city manager and city to promote at the local level.
- Develop tools to educate cities and recruiting organizations that encourage hiring TCMA members or professional city managers that can become TCMA members.
TML currently provides a link on the “Career Center” landing page to all TML Affiliate professional organizations. The link provides an opportunity to learn about professionally trained individuals for those searching to fill local government positions. Bennett will research the pros and cons of TCMA advocating to individual cities and executive search firms about the value of hiring a professional manager.
With everything accomplished on the agenda, the meeting was adjourned at 10:15 a.m.