Advocacy Committee Current Meeting Minutes

TCMA Advocacy Committee
May 1, 2015, 10:00 a.m.
Texas Municipal Center, Austin

Members of the Committee present at the meeting included: Chair George Shackelford, TML Board Representative and City Manager, Tomball; Randy Criswell, City Manager, Canyon;
Jim Jeffers, City Manager, Nacogdoches; Clay Pearson, City Manager, Pearland;

Robert Camareno, City Manager, New Braunfels; Nora Coronado, Project Coordinator, Arlington; James Earp, Assistant City Manager, Kyle; Rebecca Vice, Assistant to the City Manager, Allen; Paul Virgadamo, City Administrator, Conroe; John Whitson, City Manager, Texarkana

TML Staff: Bennett Sandlin and Kim Pendergraft

Guests: Karla Vining, Director, Local, Texas Foundation; and Ellen Foreman, Campaign Manager, ICMA Life, Well Run

Committee Chair George Shackelford called the meeting to order at 9:00 a.m. and thanked the committee members for participating.

Bennett and Karla provided the background and an overview of the Local, Texas Foundation. Karla stated that funding is critical for a sustainable campaign. Due to cost restraints, the current focus is to push information through social media. A video on infrastructure is currently being developed with the assistance of city engineers. The Committee generated several marketing ideas.

Ellen provided the background and an overview of the ICMA Life, Well Run initiative. Due to the high cost of traditional media outlets, online and social media are the focus to push information. She encouraged cities to use the campaign’s template to create videos for their cities and to send her their success stories. She will use social media to push stories to various outlets.

City managers, their professional staff, and elected officials are critical to the success of both initiatives. George will meet with Karla and Bennett to discuss next steps. Committee members want to continue their tenure on the Committee during the next year to develop strategies. Kim will work with President-Elect Julie Couch on Committee selection.

Bennett provided a Legislative update.

With everything accomplished on the agenda, the meeting was adjourned at 12:10 p.m.